BMAP holds Bank Marketing 2002 Expo
October 4, 2002

On the occasion of its 53^rd Bi-Annual Convention, the Bank Marketing Association of the Philippines (BMAP) held its Bank Marketing 2002 Expo last October 2 and 3 at the Hotel Intercontinental Manila.

With the theme, "GLOCALIZING Bank Marketing: Global Trends for the Local Market," the convention brought together bank industry and communication experts, new medium innovators, sales and technology gurus to reveal and unveil new concepts in bank marketing.

Department of Finance Secretary Isidro Camacho gave the keynote speech on "glocalization." Throughout the two-day affair, various CEOs and communication practitioners shared their expertise in the plenary sessions and fora

The event was also presented by The Philippine Daily Inquirer, The Philippine Star, BusinessWorld, The ABS-CBN Business Group, MISYS, IBM, Today, The Manila Times, Cruver Holdings, Inc., CityLite 88.3, Magic 89.9, RT 99.5, 103.5 K-Lite, UniSys and Web Philippines, Inc. (the online media partner).